Mojn is useful for advertisement in two ways.
Firstly by providing audio to existing video screens! Having advertisement on these screens increase their value significantly as audio enhanced advertisements are creating much more eyeballing compared to silent advertisements. However do not expect users to opt in to a pure advertisement screen, but combined with the right mix of value adding content users will.
Secondly the Mojn platform focusing on audio delivery represent a new and independent advertisement channel, where we know people are listening, we know who they are and we know what they are doing exactly where. This creates a very powerful tool, which would make the users extremely worried if it was not for the fact that we do not match this up with their personal information such as name, address phone number or e-mail….Why should we? We already have them listening to our content.